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Now kmart’s cheeky new ad that’s gone viral. It’s a sequel of sorts to last month’s huge hit, ship my pants. That would be ship with a “p. It seems that K-Mart is making some major marketing moves, and this might convert into sales. So, the company that you thought was nearly dead appears to be aiming for a comeback. Maybe there actually is a bit of wiggle room between Walmart and Target, huh?
” The new commercial touting big savings on gas, though it does sound a little different in the ads and abc’s dan harris has our story. Oh, hate these big gas prices. Sounds like you could use some big gas savings.
I’d love some big gas savings. Reporter: Before you scramble to put on earmuffs on your kids, listen closely of they’re actually saying big gas prices and big gas savings. 30 cents a gallon.
That’s a big gas discount. Big gas discount. A really big gas discount.
Really big discount. Honey, this solves your big gas money. Yeah, solves my big gas problem.
And look at that big gas truck. And big gas man. Reporter: Though this may sound like the running joke you hear at a frat party, this is from american brands kmart promoting a new deal.
30 cents off every gallon of gas when you spend $50 or more in one of its stores. The ad posted on youtube has 92,000 hits and counting putting it on track to possibly achieve the same kind of virality of this pun fest. Hear that?
I can ship my pachtss for free. Wow, I may ship my pants. Yeah, billy, you can ship my pants.
I can’t wait to ship my pants. Reporter: This promotes their free shipping policy racked up 17 million hits on youtube before it made its way to cable tv. These risque ads are not however helping the company’s bottom line.
I just shipped my bed. Reporter: Earnings reports showed the retailer is down 4. 6% this quarter.
Sales are down but it was only a month ago that the ship my pants campaign came out and, you know, we have to give it time. Reporter: An iconic brand banking on potty humor to pull its sales out of the toilet. Honey, this solves your big gas problem.
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