Everyone knows the late Steve Jobs was the brain behind Apple Inc., and that his genius helped create and run one of the world’s most popular and successful technology companies. His company’s inventions stand as testaments to his brilliance.
A new film will bring Jobs’ story to the big screen, entitled “Steve Jobs: The Man in the Machine,” and it has already received criticism due to the film’s depiction of the Apple icon. The film will highlight the life of the Apple co-founder, which is said to have not been all about creativity and inventiveness; there was a darker side too.
For one, the film suggests that the products that are so loved all over the world – iPhone, iPad, Macs – and are coveted by millions, were sometimes produced in inhumane conditions, and as cheaply as possible. It was so bad, in fact, that some Apple employees did actually committed suicide.
It abridges the celebrated image of Jobs on stage in his black turtleneck, captivating the audience with his oration and presentation, and instead tells a multi-dimensional story of Jobs as a successful man – as a person who would do anything to make sure his products hit the markets.
The documentary is the work of filmmaker Alex Gibney, who has been marketing the film with the tagline: “Bold. Brilliant. Brutal.” The emphasis is, of course, on “brutal.”
Jobs’ family and Apple declined any cooperation with Gibney, who is known for making hard-hitting documentaries like “Going Clear, Scientology and the Prison Belief” which takes a look at the religion and was described by HBO as being a “provocative tale of ego, exploitation and lust for power.”
Gibney instead interviewed people who knew Jobs: former Apple executives, journalists, and Jobs’ former girlfriend and the mother of his first child, to provide the image of the man behind the logo.
In the end, despite his hard-driving and tyrannical image in and around the office, Jobs will also be seen for the genius that the man was.
Jobs’ colleague from 1983 to 1998, Andy Cunningham, says, “He made you want to work with him to change the world. He was not a very nice person, he could be humiliating and demanding, and there was anger involved, but he was an incredibly inspiring person, and that made you want to be on his train.”
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